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Dryrobe

Sponsored · Exhibit 01 · Burgundy Sideline Coat

Cold sidelines, long matches, and one coat that keeps you dry.

The Waterproof Parka is full-length, tailored and classic, a step away from our change robe style. Deep Burgundy outside, an eye-catching Pink lightweight fleece lining inside. It balances breathability with full protection from harsh weather.

Burgundy outside, Pink fleece inside. Winter strolls approved.

Burgundy Waterproof Parka
Storm-proof. Coat-shaped.

DRYROBE.COM

Burgundy Waterproof Parka

Shop Parka
Format
Product hero
Persona
Parent on a cold touchline who wants a real coat
Reason to buy
Parka for everyday weather
Funnel stage
Middle of funnel
Product
Burgundy Waterproof Parka
Lands on
Landing page

Why it should work. A parka inside a change robe range is news, and the Burgundy and Pink pairing gives the eye something to stop on.

Tests. Whether the colour pairing pulls more clicks than a plain coat shot.

Dryrobe

Sponsored · Exhibit 02 · Coastal Walk Parka

A coastal walk is better when the weather cannot touch you.

The Deep Sea Blue Waterproof Parka pairs a Deep Sea Blue outer with a clean, light grey fleece lining. Outer and lining fabrics are made with 100% GRS-certified recycled materials. Moisture-wicking, breathable, shielded against harsh elements.

Shop the Deep Sea Blue Waterproof Parka.

Deep Sea Blue Waterproof Parka

Recycled outer. Real storm defence.

DRYROBE.COM

Deep Sea Blue Parka

Shop Now
Format
Full-bleed photo
Persona
Walker who wants storm defence without the change robe look
Reason to buy
Recycled and certified fabrics
Funnel stage
Top of funnel
Product
Deep Sea Blue Waterproof Parka
Lands on
Landing page

Why it should work. A clean studio shot with a material fact gives a cold audience one concrete reason to look twice.

Tests. Recycled fabric as the lead against the coat shape.

Dryrobe

Sponsored · Exhibit 03 · Resale Advance Price

A Dryrobe® Advance at R$ 816.00. The Resale kind.

Our biggest Resale Drop has landed. The Resale - Black Pink Advance Changing Robe XL is R$ 816.00, down from R$ 1428.00. The Advance is the original waterproof changing robe, trusted by athletes and everyday adventurers since 2010.

Shop high-performance gear at great prices.

Resale - Black Pink Advance Changing Robe XL
Our biggest Resale Drop

R$ 816.00. Was R$ 1428.00.

R$ 816.00, was R$ 1428.00

DRYROBE.COM

Resale Advance, R$ 816.00

Shop Resale
Format
Offer on product photo
Persona
Cold-water regular who has wanted an Advance for a while
Reason to buy
Resale at great prices
Funnel stage
Bottom of funnel
Product
Resale - Black Pink Advance Changing Robe XL
Lands on
Landing page

Why it should work. The crossed-out price is the real offer, shown next to the product itself.

Tests. Price-led creative against product-led creative for warm audiences.

Dryrobe

Sponsored · Exhibit 04 · Valve Packing List

Space is at a premium. Your bag should not add to the problem.

The Burnt Orange Stone Compression Bag is a 33L bag, perfect for days out on the beach or taking your Dryrobe® with you on trips. An external leak-proof valve lets you release air from the bag to save space when packing.

Pack the Dryrobe® in. Press the air out.

Burnt Orange Stone Compression Bag
Leak-proof valve. Smaller bag.
  1. 133L bag
  2. 2External leak-proof valve
  3. 3100% GRS-Certified recycled nylon

DRYROBE.COM

Burnt Orange Compression Bag

Shop Bags
Format
Product photo, ingredient chips
Persona
Traveller short on space who still packs a Dryrobe®
Reason to buy
Recycled and certified fabrics
Funnel stage
Middle of funnel
Product
Burnt Orange Stone Compression Bag
Lands on
Landing page

Why it should work. Three chips turn a plain bag shot into a quick spec read.

Tests. Whether a spec-style creative moves packers more than a lifestyle shot.

Dryrobe

Sponsored · Exhibit 05 · Hands Free Towel Poncho

Wet swim, cold car park, and a kid who wants to keep playing.

The Blue Kids Organic Towel Poncho has 3/4 length sleeves, so hands stay free for the adventure after they get out of the water. Easy, private changing anywhere, in a main fabric of 100% GOTS-certified organic cotton.

Super-soft, absorbent, and designed to last for years of adventures.

3/4 length sleeves

3/4 length sleeves

Easy, private changing

Easy, private changing

100% organic cotton

100% organic cotton

Hands free after the water.

Super-soft, Absorbent Towel Poncho

DRYROBE.COM

Blue Kids Organic Towel Poncho

Shop Kids
Format
Three-photo collage
Persona
Parent of a kid who will not leave the water
Reason to buy
Recycled and certified fabrics
Funnel stage
Top of funnel
Product
Blue Kids Organic Towel Poncho
Lands on
Landing page

Why it should work. Three photos show the poncho in kid life, and the captions carry the practical points.

Tests. Parent persona with a collage against a single hero shot.

Dryrobe

Sponsored · Exhibit 06 · Burnt Orange Waffle Hat

Biting wind off the sea? The beanie handles it.

The Waffle Beanie Burnt Orange has a main fabric made from 100% recycled polyester, in a rich, tactile waffle design. It gives an ultra-cosy, flexible fit that blocks out the chill, whether you are checking the surf or roaming the shore.

Waffle weave, cosy fit, burnt orange.

Waffle Beanie Burnt Orange
Blocks out the chill.

100%

recycled polyester

DRYROBE.COM

Waffle Beanie Burnt Orange

Shop Beanies
Format
Product hero
Persona
Cold-water swimmer or surfer who wants a snug hat
Reason to buy
Recycled and certified fabrics
Funnel stage
Top of funnel
Product
Waffle Beanie Burnt Orange
Lands on
Landing page

Why it should work. Sunset beach light and a big number sell warmth and material at the same time.

Tests. Number-led hero against a plain lifestyle crop.

Dryrobe

Sponsored · Native 01 · Beach Day Notes

My beach bag list, finally sorted.

The Pink Camo REWORK Tote Bag is zipped and water-repellent, and it fits any Dryrobe® changing robe or everything for a day at the beach. Part of our REWORK range, which uses surplus material from across our collection.

Main fabrics are 100% GRS-certified recycled materials.

Pink Camo REWORK Tote Bag

Notes

Zipped. Water-repellent. Done.

  • Zipped, so nothing escapes
  • Water-repellent, so nothing soaks
  • Fits my Dryrobe® changing robe
  • Everything for a day at the beach

DRYROBE.COM

Pink Camo REWORK Tote Bag

Shop Totes
Format
Notes app over product photo
Persona
Beach regular who packs the same bag every weekend
Reason to buy
Recycled and certified fabrics
Funnel stage
Middle of funnel
Product
Pink Camo REWORK Tote Bag
Lands on
Landing page

Why it should work. A notes list looks like a person, not an ad, and each item is a real feature.

Tests. Whether a native list beats a product flatlay.

Dryrobe

Sponsored · Native 02 · Dog Coat Group Chat

Who is warmer on the beach walk, you or the dog?

The Burnt Orange Dog Coat is the ultimate adventure companion for your best friend, so the next cold walk is theirs to enjoy too. Order it with 90-day returns. A Dryrobe® for the dog, no sulking required.

90-day returns.

Maya

Is the dog warmer than you?

Burnt Orange Dog Coat

Meet the Burnt Orange Dog Coat.

Fine. He wins this one.

DRYROBE.COM

Burnt Orange Dog Coat

Shop Dog Coats
Format
Message thread with photo
Persona
Dog owner who is always the one wearing the coat
Reason to buy
Free delivery and returns
Funnel stage
Bottom of funnel
Product
Burnt Orange Dog Coat
Lands on
Landing page

Why it should work. A chat thread feels like a friend nudge and closes with the delivery and returns offer.

Tests. Humour plus a risk-free offer for ready-to-buy dog owners.

Dryrobe

Sponsored · Native 03 · Beanie Poll

Orange or black: which beanie is going in the cold water?

Our biggest Resale Drop has landed, and the beanies are in it. Orange or black, both Resale beanies are insulated headwear for cold-water warmth. Vote in the poll, then take yours down to the water.

Shop high-performance gear at great prices.

Orange Beanie
Black Beanie

Orange or black?

Orange BeanieBlack Beanie

DRYROBE.COM

Resale Beanies

Shop Resale
Format
Stories poll
Persona
Cold-water swimmer who cannot pick a colour
Reason to buy
Resale at great prices
Funnel stage
Top of funnel
Product
Resale - Orange Beanie
Lands on
Landing page

Why it should work. A poll invites a tap before any selling happens.

Tests. Interactive format for cold traffic.

Dryrobe

Sponsored · Native 04 · Pier Camera Roll

Camera roll from the pier, and the story behind the robe.

The Ocean Blue Grey RNLI x Dryrobe® Nexus commemorates our partnership with the RNLI and celebrates 25 years of RNLI lifeguard service on UK beaches. £50 from every one sold goes directly to the charity to support their life-saving work.

A robe that gives back to the RNLI.

Limited Edition Ocean Blue Grey RNLI x Dryrobe® Nexus
RecentsSunday
early morning
Edit

Every one sold supports the RNLI.

DRYROBE.COM

RNLI x Dryrobe® Nexus

Shop Nexus
Format
Camera-roll share
Persona
Beach-goer who likes gear with a cause behind it
Reason to buy
RNLI partnership
Funnel stage
Middle of funnel
Product
Limited Edition Ocean Blue Grey RNLI x Dryrobe® Nexus
Lands on
Landing page

Why it should work. The pier photo makes the charity link feel like a memory, not a pitch.

Tests. Cause-led story against product-led creative.

Dryrobe

Sponsored · Meme 01 · Coat Fit Cousin

You love the change robe. Meet its coat-fit cousin.

Unlike our signature oversized change robe design, the Black Waterproof Parka has a conventional coat fit and a refined, minimalist style, with the weatherproof performance you expect from Dryrobe®. Made for your daily routine.

Full-scale weather protection, with style.

Coat fit, Dryrobe® protection.

Drake Hotline Bling meme about Dryrobe

Damp on a cold sideline

Black Waterproof Parka

Dryrobe

DRYROBE.COM

Black Waterproof Parka

Shop Parka
Format
Meme template, product swapped in
Persona
Dryrobe® fan who wants a coat for the daily routine
Reason to buy
Parka for everyday weather
Funnel stage
Top of funnel
Product
Black Waterproof Parka
Lands on
Landing page

Why it should work. The change robe versus coat contrast is the new-product news in one panel.

Tests. Meme humour for existing fans.

Dryrobe

Sponsored · Meme 02 · Packing Temptation

Your trip, your Dryrobe®, and a bag with better ideas.

The Sand Camo Compression Bag has a main fabric made from 100% GRS-Certified recycled nylon. Compact storage to shrink down your gear when space is tight. Your Dryrobe® deserves a better ride than a stuffed-in carrier.

Shrink down the gear. Keep the trip.

Shrink down your gear.

Distracted Boyfriend meme about Dryrobe

Sand Camo Compression Bag

You, packing a trip

Stuffing the Dryrobe® in any old bag

Dryrobe

DRYROBE.COM

Sand Camo Compression Bag

Shop Bags
Format
Meme template, product swapped in
Persona
Frequent traveller who hates a bulging bag
Reason to buy
Recycled and certified fabrics
Funnel stage
Top of funnel
Product
Sand Camo Compression Bag
Lands on
Landing page

Why it should work. Everyone knows the packing-battle feeling.

Tests. Humour on a low-awareness accessory.

Dryrobe

Sponsored · Meme 03 · Bucket Hat Dilemma

Two Resale bucket hats, one head, one hard choice.

The Resale Drop has two Fleece Lined Bucket Hats: Blue Camo and Forest Green. Shop high-performance gear at great prices, and settle the colour question before the cold sets in. Pick one, or admit you want both.

Blue Camo or Forest Green. Choose and shop.

Blue Camo or Forest Green?

Two Buttons meme about Dryrobe

Blue Camo Bucket Hat

Forest Green Bucket Hat

Me, before the cold sets in

Dryrobe

DRYROBE.COM

Fleece Lined Bucket Hats

Shop Resale
Format
Meme template, product swapped in
Persona
Hat buyer stuck between a camo and a green
Reason to buy
Resale at great prices
Funnel stage
Top of funnel
Product
Resale - Blue Camo Fleece Lined Bucket Hat
Lands on
Landing page

Why it should work. A small colour choice is easy to relate to.

Tests. Choice framing as a way to get clicks.

Dryrobe

Sponsored · Meme 04 · Brain Gets Changed

Four ways to get changed. One is original.

The Dryrobe® Advance is the original waterproof changing robe. It has been trusted by athletes and everyday adventurers since 2010, and it is designed for performance and built for durability. Level four is the one that started it all.

Designed for performance, built for durability.

Level four: the original robe.

Expanding Brain meme about Dryrobe

Hiding under a small towel

Changing in the car

Changing in a Dryrobe® Advance

The original, trusted since 2010

Dryrobe

DRYROBE.COM

The Original Advance Robe

Shop Advance
Format
Meme template, product swapped in
Persona
Cold-water newcomer still changing under a towel
Reason to buy
Trusted since 2010
Funnel stage
Middle of funnel
Product
Resale - Black Pink Advance Changing Robe XL
Lands on
Landing page

Why it should work. The escalation joke walks a newcomer straight to the original robe.

Tests. Origin-story proof wrapped in humour.

Dryrobe

Sponsored · Meme 05 · Picnic Debate Sign

Your picnic blanket deserves better fabric. Change our mind.

The Green Camo Grey REWORK Large Picnic Blanket is part of our REWORK range. Main fabrics are made with 100% GRS-certified recycled materials, so the blanket under your sandwiches has a better story than most.

Shop the REWORK Large Picnic Blanket.

Recycled picnic blankets win.

Change My Mind meme about Dryrobe

Every picnic blanket should be made from recycled fabric

Dryrobe

DRYROBE.COM

REWORK Large Picnic Blanket

Shop Blankets
Format
Meme template, product swapped in
Persona
Picnic host who cares what the blanket is made of
Reason to buy
Recycled and certified fabrics
Funnel stage
Middle of funnel
Product
Green Camo Grey REWORK Large Picnic Blanket
Lands on
Landing page

Why it should work. The debate sign makes a fabric claim feel like a friendly argument.

Tests. Material claim as a meme for home and garden buyers.

Dryrobe

Sponsored · Meme 06 · Beach Day Plan

Plan the beach day.

The Blue Camo REWORK Tote Bag is zipped and water-repellent, and it can easily fit any Dryrobe® changing robe or everything you need for a day at the beach. Available in Camo Blue/Navy.

Zip it, carry it, repeat the plan.

The plan fits. Literally.

Gru's Plan meme about Dryrobe

Plan a beach day

Pack the Blue Camo REWORK Tote Bag

Realise it fits your whole Dryrobe® changing robe

Realise it fits your whole Dryrobe® changing robe

Dryrobe

DRYROBE.COM

Blue Camo REWORK Tote Bag

Shop Totes
Format
Meme template, product swapped in
Persona
Planner who packs the night before
Reason to buy
Rated across 299 reviews
Funnel stage
Middle of funnel
Product
Blue Camo REWORK Tote Bag
Lands on
Landing page

Why it should work. The twist is a real product feature, with the review count next to it.

Tests. Rating proof in the hook against a feature-only hook.

Dryrobe

Sponsored · Meme 07 · Rainproof Doge

Rain is coming. Which one of these is dressed for it?

The Resale - Yellow Rainproof Poncho One Size is in our biggest Resale Drop. It is rainproof, bright yellow, and one size for adults. Shop high-performance gear at great prices, then let the forecast do its worst.

Rainproof, adult, one size.

Rainproof yellow, one size.

Buff Doge vs. Cheems meme about Dryrobe

Yellow Rainproof Poncho, one size

Wet shoulders on the walk back

Dryrobe

DRYROBE.COM

Yellow Rainproof Poncho

Shop Resale
Format
Meme template, product swapped in
Persona
Walker who gets caught out by every forecast
Reason to buy
Resale at great prices
Funnel stage
Bottom of funnel
Product
Resale - Yellow Rainproof Poncho One Size
Lands on
Landing page

Why it should work. Strong versus weak makes the category contrast clear without naming anyone.

Tests. Contrast humour for shoppers close to buying.

Dryrobe

Sponsored · Meme 08 · Fancy Beanie Upgrade

Biting winds meet a deep-texture waffle weave.

The Waffle Beanie Black has a main fabric built from 100% recycled polyester with a structured, deep-texture waffle weave. The result is a comfortable, snug fit that seals out biting winds, from the first walk to the last.

Waffle Beanie Black. Snug, structured, ready.

Seals out biting winds.

Tuxedo Winnie The Pooh meme about Dryrobe

A hat that lets the wind in

Waffle Beanie Black that seals out biting winds

Dryrobe

DRYROBE.COM

Waffle Beanie Black

Shop Beanies
Format
Meme template, product swapped in
Persona
Wind-chilled walker who wants a snug fit
Reason to buy
Recycled and certified fabrics
Funnel stage
Bottom of funnel
Product
Waffle Beanie Black
Lands on
Landing page

Why it should work. The upgrade joke names a material and a benefit in two lines.

Tests. Light humour for a low-cost add-on.

Photography and product names belong to Dryrobe. Every ad lands on a page in this package. Memes use real, recognizable templates with Dryrobe product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.